DANVILLE, IN (March 25, 2025) – Whether it’s experiencing a performance at the new Hendricks Live!, enjoying award-winning BBQ at Rusted Silo or attending a statewide convention or other event, visitors continue to travel to Hendricks County and spend millions of dollars annually, according to a recent study.

The new economic impact report by Rockport Analytics, an independent market research and consulting company, mirrored results statewide that tourism is thriving at every level including 5 percent growth in Hendricks County compared to the previous year.

“This growth not only underscores the county's appeal but also strengthens our local economy, benefiting businesses and enhancing the quality of life for residents,” said Jaime Bohler Smith, Visit Hendricks County’s Executive Director/CEO. “We are thrilled to see more visitors discovering our unique experiences and warm hospitality.”

Travel generated $370.3 million in visitor spending, up from $352 million the previous year. That rise fueled $215 million in new net value added to the Hendricks County economy, according to Rockport Analytics.

Tourism also supported 4,840 local jobs, making it the ninth largest industry in Hendricks County excluding government. More than 4 percent of local jobs were supported by visitors with 3,815 people directly employed in a tourism-related profession.

In the last decade alone, the Hendricks County’s visitor economy has grown by more than $140 million.

So, what do the numbers mean? Tourism continues to support our communities and their residents by lowering taxes and creating jobs which enhances Hendricks County’s quality of work, life and play.

For more information about the Hendricks County economic impact report or to download it, you can find it here.

To learn more about tourism in Hendricks County, follow Visit Hendricks County on its website, Facebook or on Instagram.

The Hendricks County Convention and Visitors Bureau, Inc. d/b/a Visit Hendricks enhances tourism and improves residents’ quality of life through destination development, fostering industry-community connections, and promoting the county through trusted and impartial leadership. Find us on Facebook at Facebook.com/VisitHendricksCounty and become a fan for updates and reminders, contest info and much more. You can also get updates by following or subscribing to our tourism blog at VisitHendricksCounty.com/blog. For more information, visit our website at VisitHendricksCounty.com or call (317) 718-8750.